Not Getting Results Using Social Media Heres Why - Personal Branding Blog - Stand Out In Your Career

Not Getting Results Using Social Media Here’s Why - Personal Branding Blog - Stand Out In Your Career Three simple tactics for getting measureable business results using social media. Approximately 73% of online adults use some form of social media. Chances are your next hiring manager, client, or strategic partner are either using social media, or one of their close connections are. As professionals, we now have previously unheard of free access to decision makers. So, it’s just a matter of joining a social network and then adding people, right? WRONG! The primary reason most professionals who attempt to use social media for business don’t actually see any real results in the form of job offers, new clients, or business opportunities is because they don’t have an actual plan in place. Set Measurable Goals Why are you using social media? Are you wanting to connect with hiring managers in the oil and gas industry in the state of Texas? If so, how many would you like to connect with per week? Do you have a goal of making $5000 in sales per week from social media leads? Perhaps you want to increase your websitetraffic by 50%over the next three months using social media. It’s imperative that you know why you are in the space and what you want as a result of spending valuable time on social networks. You may have more than one goal. Record your measurable goal(s). Who is Your Target Market? Who exactly do you need to connect with online to help you achieve your measurable goals? Don’t only list the job titles, but include demographic information. Knowing who you need to connect with will help you select the best social network(s). While professionals can use four  social networks, it is a more efficient use of time to focus on the one to two that will yield the best results. Now use Google to look at the demographic information on the networks you would like to use and explore the networks themselves to understand their key features. Choose the network(s) that consist of   your target market and will best help you accomplish your goals. For instance, if you’d like to sell $2000 in clothing merchandise to tweens, LinkedIn is not the best social network for you. If you’re wanting to connect with C-level executives in the manufacturing sector, Instagram would not be a logical choice. Measure Results Prior to using social media to build your personal brand, attract clients or acquire a new position, ensure that you have items in place to help you measure your results. Use free tools like Google Analytics to observe how much traffic you’re getting from Facebook. Ask customers how they heard about you. Ask head hunters what made them contact you. Create different coupon codes for social media and print advertisements so that you can track the customers who came from social media separately.

Take A Vacation. It May Save Your Life.

Take A Vacation. It May Save Your Life. Do not follow your mother’s example! If you have ever heard yourself say, “Mirror, mirror on the wall, I am my mother after all,” I suggest you look again when it comes to work habits and taking vacations. Because a vacation may save your life. Pause for a moment and think how you would respond to these questions. Did your mother hold a job outside the home? Did you mother start a business from home? Do you remember your mother ever taking a vacation? How much does it cost to take a two-week vacation? Do you know how much it costs to spend two weeks in a hospital? Do you know how much it costs to see a licensed therapist on a regular basis because you are so stressed with your daily schedule it is the only way you allow yourself to take a break? Vacations and Health Those might seem like unrelated questions, but a new 40-year study published in the Journal of Nutrition, Health Aging prove they are directly related to your health and risk of dying sooner than you should. One of the most startling findings from the study was that participants who took less than 3 weeks of annual vacation had a 37% higher risk of dying than those who took more than 3 weeks. To be transparent, there is one major contextual shortcoming in the study. All the participants were male.   Now before you get too stressed (which is not good for your health), remember that the study was probably started before you were born. In fact, the study was probably started before your mother even started high school. Think about what you know of the time period 1974 and 1975 when the study began. The purpose was to study the health habits of ‘businessmen’ â€" the terms ‘businesswoman’ or ‘businessperson’ were not even used. Whos The Role Model? So, what does your mother’s work and vacation habits have to do with all this? A lot.   Like it or not the first generation of achievement-oriented females did not have role models to emulate when they started their careers. They had male models. The first generation of working women followed the perceived path to economic success set out by their male counterparts. Now the Helsinki Businessmen Study once again proves that was not the best model to follow. A working model that includes long commutes, excessive work hours, overscheduled calendars, and the inability to take regular and rejuvenating breaks â€" vacations â€" leads to the development of prolonged and chronic stress. Prolonged stress is that kind of stress that is silently built into every aspect of your daily working life.   It is the kind of stress that unknowingly brings from the moment your alarm startles you awake and you begins to run through you daily “too much to do list”. By the time you have made it to the bathroom to brush your teeth, and you look in the mirror, you most likely silently told yourself you did not look like you slept so well. That makes you wonder how the heck you are going to get anything done that day, never the less all you have on that endless list. Prolonged Stress Any of this sound familiar? Imagine, you have not even made it through your morning ritual and you have already added to yesterday’s stress impact. And so it goes. That is prolonged stress. It is the insidious, silent nature that compounds the negative impact, building and weakening your resilience. This happens whether you love your job and you are highly engaged in your work or have a job you wish someone else would do for you. The impact of neglecting regular, rejuvenating breaks from your work are the same. That is why the Helsinki Businessmen’s Study is so important. The study does not suggest you not put forth intentional effort to success at your biggest and wildest dreams. It is just proving that without regular vacations â€" and the study points to 3 weeks or more per year â€" you might achieve your goals but you will die before you get to enjoy the benefits. This guest post was authored by Andrea Goeglein     Psychologist, Andrea Goeglein PhD specializes in human development, stress reduction, and work-life balance. She is the author of  Don’t Die With Vacation Time On The Books  and is the Founder of Serving Success, a Las Vegas advisory that helps individuals, entrepreneurs, CEOs, and business leaders apply Positive Psychology to help them reach their goals while increasing theirs levels of happiness, productivity, and satisfaction. Often called a “Success Sherpa,” Andrea prides herself on carrying the information that nourishes her clients careers and personal success. Andrea holds a PhD in Organizational Psychology, a Masters in Human Resource and Organizational Development, and she’s also a Certified Happiness Coach, a Mentor Coach, and a Positive Psychology Coach.

The Best Resume Writing Services in Princeton NJ

The Best Resume Writing Services in Princeton NJTo boost your chances of getting a good job in the corporate world, you need to have a good resume. As you know, these days there are many positions open and when the company needs a new employee, they go through the list of candidates and pick the one who fits their qualifications. So it is very important that you have a great resume that will capture the attention of your potential employer.A professional resume writer can help you create a resume that stands out among the rest. They do this by combining knowledge with professional experience. They are adept at creating an impressive resume that will speak for you and your abilities. You can even ask for their services when you are ready to apply for a new job, so that you can be prepared for interviews.A resume is one of the tools to get you into the interview for the appropriate job. Without one, you may never be considered for an interview because employers will see that you have n ot put any effort into your resume. If you are serious about your career, hiring a professional resume writer can be the first step on the road to success.Whether you need help with your professional or academic transcripts, they have experts in NJ and New Jersey that can help you with your academic transcripts. They can also help you with your transcripts for your professional resume. However, make sure that you get them from the same company that you have used to write your academic resume.Also, if you are in the process of getting a degree and need help in making your transcripts, they can help you. These transcripts can take a lot of time to make if you are not in a position to do it yourself. These experts can help you with your transcripts and they can also help you figure out the best way to make your transcripts appear the way they should for the educational institutions that require them.Resumes, if not well written, may end up in the trash. It is imperative that you get a professional resume written for you to ensure that your future employer sees that you are capable of the job. Many people who start off in a job search or career development program may struggle with their resumes as they lack the confidence to sit down and write their own.Some people think that academic transcripts may be the easiest forms of transcripts to write. However, if you are a student who needs assistance with the academic part of your transcript, then it is best to work with professionals in New Jersey and NJ. This is an essential part of your transcript and it is important that you take care of it properly.No matter what your career may be, these professional resume writers can help you with everything. Whether you are looking for an employment or academic opportunity, they can help you with this. With the help of these resume writing services, you can focus on the accomplishments that you are proud of and build your career with more confidence and dedication.

How to Include Freelance Writing on Resume

How to Include Freelance Writing on ResumeDo you know how to include freelance writing on resume? If you are in the market for a new job, then writing is one of the things that will determine your success or failure. Since so many people are now getting into the profession of writing, then you have to be prepared and start looking for work.Freelance writing is now a very profitable business for those who know how to make a living out of it. When you are looking for employment, then you should also have your professional work included in your resume. So, how do you include this?The first thing that you need to do is to learn how to format your resume. Do not forget to use bullet points in your resume. These bullets will help you highlight your accomplishments. Make sure to include all your experience in your resume as well as any of your projects that you have done.When you are looking for ways to include freelance writing on resume, then you need to know that the information must be relevant to the position that you are applying for. This means that you can add your clients. Include your email address on your resume as well as your mailing address. You can add the contact number of your web site, fax number, and phone number.One way to achieve this is to look for a free sample resume that you can find on the internet. Once you have this free resume, you can copy it and modify it according to the requirements of the job that you are applying for. This will help you to find the best way to include freelance writing on resume.Another way to include freelance writing on resume is to have a portfolio with you when you visit the company. However, you need to remember that not all companies are going to take you at your word. Therefore, if they don't take you at your word, then you can always send your resume to them through the mail.The resume that you submit must show the employer that you are serious about your work. You can include sample written articles that you have written and a sample of work that you have done. These things are sure to catch the attention of the prospective employer.When you are looking for ways to include freelance writing on resume, then you must know that there are many ways to achieve this. You can do this by following the steps above. In order to follow this, you must have good writing skills and you must be willing to work hard for it.

Is your companys purpose this clear and inspiring - The Chief Happiness Officer Blog

Is your companys purpose this clear and inspiring - The Chief Happiness Officer Blog Last month I gave a keynote?at Danish pharmaceutical company Xellia. While waiting in their lobby, I noticed the sign above, carrying probably the simplest and most inspiring company purpose Ive ever seen. As you may know, one of the biggest current medical crises is the increasing risk of infection by multi-resistant bacteria, that?are immune to traditional antibiotics. Xellia produces an?antibiotic that is still effective against multi-resistant bacteria. Their research and products directly saves lives all over the world and we are proud to have them as a client. After the keynote, they sent us this feedback: ?Your speech clearly showed why happiness at work is so important and helped us focus on it and maintain it in our workplace. You gave our entire team a huge and much-needed boost thank you!? ? Morten Rank, People Manager, Chemical Laboratory, Xellia Pharmaceuticals Thanks for visiting my blog. If you're new here, you should check out this list of my 10 most popular articles. And if you want more great tips and ideas you should check out our newsletter about happiness at work. It's great and it's free :-)Share this:LinkedInFacebookTwitterRedditPinterest Related

Review of Me 2.0 by Dan Schawbel -

Review of Me 2.0 by Dan Schawbel - I work with Dan as an editor for Personal Branding Magazine, so Im delighted to review his book, Me 2.0. If youre a regular reader, you have already learned about Dan and a bit about the book on my blog, but now that I have had a chance to read it, I thought I would share some highlights! First, and most importantly, what is personal branding? Dan describes it as: The process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leverage it across platforms with a consistent message and image to achieve a specific goal. In this way, individuals can enhance their recognition as experts in their field, establish reputation and credibility, advance their careers and build self-confidence  (p. 4). Who can benefit from reading this book? Its a great choice for job seekers and entrepreneurs who are looking for ways to differentiate in this competitive market. While the target audience is Generation Y, I believe the information is useful for ANYONE hoping to stand out and get noticed. Dans step-by-step guide takes the reader through several stages: Brand discovery Brand creation How to communicate the brand Suggestions regarding how to maintain your brand My favorite takeaway If Ive said it once, Ive said it 1000 times networking is key to job search success. Dan notes that networking and relationship building is one of the many aspects of personal branding. One of the goals of successful personal branding is to be known in your field or industry for your expertise. Ideally, once you have established this expertise via a campaign of connecting with your peers and colleagues via in-person and online (social) networking, instead of having to apply for jobs, people will find YOU when an opportunity comes up. Its not as difficult as it sounds! With the right tools and attitude, I believe that all talented job seekers can discover and share a personal brand in the marketplace. Dans book offers a road map of sorts to help readers establish an authentic brand and create a personal branding toolkit and suggestions for how to communicate your brand to your target audience. Dan shares his own ups and downs as part of the book, demonstrating the adage, If at first you dont succeed, try, try again is as true as ever. If you are authentic, hard working, have something valuable to share, and are willing to see life as a giant networking event Me 2.0 is just the set of directions that you need to get going. So, what are you waiting for? I can help you optimize your personal brand for your job search. Contact me if you need some help with your resume, LinkedIn profile and techniques!

Tips On Writing A Model Resume

Tips On Writing A Model ResumeYou don't have to worry about writing a model resume. The goal of the resume is to demonstrate your skills, talents and experiences to the employer, and then provide them with a list of qualities that they can judge you as a good candidate for their position.If you follow a blueprint you can save a lot of time and unnecessary stress when it comes to writing a resume. A model resume may be too difficult for you to follow. Before you can even start creating your own model resume, you need to know what kind of structure and information you should include in it. The following are examples of key sections to include in your resume:You need to include a career objective (please include this because it will be a key feature in the cover letter and interview). Don't forget to include your educational background (if applicable) and your work experience. Your resume will probably look very bland if you only have a few years of experience in your field.Next you sho uld include how long you have been employed in the particular job you are applying for. The reason is that employers would be looking for a candidate who has proven themselves in the past. This part of your resume needs to be thorough. You may want to write a few bullet points here and then re-read it several times to make sure that the employment information you have included are correct.During the education background section you should mention any certifications or degrees you have obtained. The resume may look good but if the employer does not know about the education history it is meaningless. On top of this, don't forget to mention your work experience as well.At the end of the resume, you should include an employer's request for a resume reference. It is important to give one. The reference should be able to help you answer any questions that the employer may have. Remember, the reference will not be looking at your resume but at your resume reference, so you will want to be thorough.Remember that a model resume doesn't have to be hard to follow. But the instructions on the format should be clear and straight forward. And once you learn the model format, it will become second nature.